Poster Presentation (word count 750)
Create a poster presentation that summarizes the segmentation, targeting, and positioning strategies of a selected brand (Christian Dior).
Poster should include:
▪ Background of the selected company,
▪ Company’s product portfolio
▪ Justification of the segmentation techniques,
▪ Assessment of the market target strategies,
▪ Evaluation of the market positioning strategy.
Successful candidate can demonstrate the ability to:
▪ Explaining the concepts of market segmentation, targeting and positioning.
▪ Justifying and presenting the methods of segmentation, utilised by the selected company.
▪ Evaluating and assessing the targeting and positioning strategies adopted by the selected company.
* ▪ Resourcing to reference materials and applying appropriate referencing rules to acknowledge all
external sources used.
▪ Using written language that is clear, accurate and appropriate to the task.
* Identify the role of Marketing within the context of an organisation and the different business orientations that a business can adopt.
Express the concepts and methods of market segmentation, targeting and positioning.