{"id":2984,"date":"2026-06-09T08:23:49","date_gmt":"2026-06-09T08:23:49","guid":{"rendered":"https:\/\/insolvo.com\/blog\/?p=2984"},"modified":"2026-06-08T08:47:22","modified_gmt":"2026-06-08T08:47:22","slug":"hire-an-seo-expert-how-to-find-the-right-specialist","status":"publish","type":"post","link":"https:\/\/insolvo.com\/blog\/hire-an-seo-expert-how-to-find-the-right-specialist\/","title":{"rendered":"Hire An SEO Expert: How to Find the Right Specialist"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">Managing SEO on your own can be very difficult and confusing. It is not always clear whether to prioritize content or backlinks, and the technical parameters of your keywords are easy to get lost in. Of course, if you have some education in the field or at least experience, you as a businessperson might be able to pull it off. However, SEO these days is complicated, which is why an SEO specialist may be a better solution. How do you hire an SEO expert? Let us share a few tips.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert1_s_o.webp\" alt=\"hire an SEO expert\" class=\"wp-image-2986\" srcset=\"https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert1_s_o.webp 1000w, https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert1_s_o-300x120.webp 300w, https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert1_s_o-768x307.webp 768w, https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert1_s_o-447x179.webp 447w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Hire an SEO Expert?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO (or Search Engine Optimization) is important. It gives you search engine results, which give you traffic, which gives you conversions. SEO is also very complex, and it encompasses both technical optimization and content strategy. In addition to all that, SEO evolves as search engines change their algorithms. What worked yesterday might not work tomorrow. So how to handle this difficult job?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We believe you can use the same approach as you do for the task of <a href=\"https:\/\/insolvo.com\/blog\/can-i-order-a-website-on-a-freelance-platform-or-through-an-agency\/\">making a website for your business<\/a>. You can study the topic, of course, and with modern <a href=\"https:\/\/insolvo.com\/blog\/how-to-design-without-code-no-code-website-design-tools\/\">tools<\/a>, you might even manage to create a website yourself! But would it not make more sense to hire an SEO Expert? It would be someone who definitely knows what they are doing and does not need to study all those tools because they are already familiar with those. An SEO expert is the logical choice when you are not a specialist yourself. They can bring you results in three to six months, with long-term goals prioritized.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Can an SEO Expert Do?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A good SEO expert is familiar with the following.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technical SEO. Search engines do not only search for keywords. If your website is well-made and has a good mobile version, indexing and crawlability, it will rank higher on results pages. Errors can cause the website to rank poorly. All in all, an SEO expert needs to be aware of the technical aspects of SEO.<\/li>\n\n\n\n<li>Content SEO. That, naturally, is the part that everyone is familiar with. Keywords! Also, high-quality content that is relevant and useful is also a part of this aspect of SEO.<\/li>\n\n\n\n<li>On-page SEO. Things like meta descriptions and tags are useful in letting search engines \u201cknow\u201d what the page is about. Internal links are also a part of this aspect of SEO.<\/li>\n\n\n\n<li>Off-page SEO. This is mostly about backlinks, but it can also include brand mentions in general.<\/li>\n\n\n\n<li>Local SEO. If your business has a local presence, you need to make it known through your SEO. It is done through tools like <a href=\"https:\/\/business.google.com\/en-all\/business-profile\/\">Google Business Profile<\/a> and other location-based profiles. Content relevant to your location is also important in this regard.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, that is a lot. You can try to do it yourself. But is it, perhaps, better to hire an SEO expert instead?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>No, But\u2026 Why Do You Want to Hire an SEO Expert?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This time, let\u2019s answer this question differently. What do you expect from hiring a specialist? What is your goal? That is the first step of your hiring strategy. Do you want to have more leads or sales or organic traffic or simply increase your visibility within a particular community? That is what you need to keep track of. You need to know the goals of your SEO expert, and you need to monitor them to make sure that your investment pays off.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Does Experience Matter?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Well, yes, it does. It is always helpful to have an experienced SEO expert. To be clear, their experience does not equal the years they spent working with SEO. The true experience consists of their portfolio. What are the case studies? What do their previous clients say about this SEO expert? That is what you need to see.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When looking for metrics, do not focus on rankings. Rather, consider traffic, conversions, leads, sales, and other tangible proof of the specialist\u2019s expertise. You can also test your potential hire by asking them what metrics they consider important. A good SEO expert would focus on leads, conversions, engagement, as well as the financial impact of their work.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturally, inexperienced SEO experts are also valuable. But you have to be prepared for them to try out this profession and learn as they, quite possibly, make mistakes. That said, everyone makes mistakes, even the most seasoned experts. Besides, a less experienced SEO would cost less to hire. That is also a consideration, after all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is the Process?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To hire an SEO expert, ask them about their process. What is it that they intend to do? What is their strategy? A decent SEO specialist would make sure to communicate with you and explain what they do. The topics usually include link building, content strategy, working with the keywords, as well as the technical aspects of SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good SEO specialist:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>is willing to explain their process and tools they use;<\/li>\n\n\n\n<li>does not use too much jargon and is willing to explain whatever is unclear in their speech;<\/li>\n\n\n\n<li>does not avoid questions and builds a clear communication from day one.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While you are interviewing the potential hire, make sure to figure out if they are good at communicating. They will need to work with your team and report to you, which is why communication is so important.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert2_s_o.webp\" alt=\"hire an SEO expert\" class=\"wp-image-2987\" srcset=\"https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert2_s_o.webp 1000w, https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert2_s_o-300x120.webp 300w, https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert2_s_o-768x307.webp 768w, https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert2_s_o-447x179.webp 447w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does It Cost to Hire an SEO Expert?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We cannot tell you how much your SEO expert will require in terms of payment. We understand that cost is probably going to be one of the key factors in selecting an SEO expert. Naturally, it should not be the only one, but it is still very important. Price usually increases with experience and expertise, but again, even new SEO specialists can deliver great results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nowadays, due to the advancement and wide-spread nature of the internet, you can <a href=\"https:\/\/insolvo.com\/blog\/remote-worker-insights-how-to-hire-manage-and-thrive\/\">hire an SEO expert remotely<\/a>. This way, you have access to a bigger pool of talent at a variety of prices, some of which are friendlier than the costs of SEO in your country. Make sure to use this opportunity and <a href=\"https:\/\/insolvo.com\/\">work with specialists all over the world<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Should You Hire One Specialist or a Team?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is really up to you, but here are a few ways in which a single SEO specialist and an SEO team differ.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One person will typically have less experience and knowledge than a team. The team members can also specialize in specific skills, becoming better at them. That would bring you a lot of highly knowledgeable people to work with.<\/li>\n\n\n\n<li>One person also has more limits. There is only so much they can do in a week. In the same week, a team will be able to perform many more tasks.<\/li>\n\n\n\n<li>One person is more likely not to be available for whatever reason. If a team member cannot perform a task, the rest of the team will help.<\/li>\n\n\n\n<li>Tools are easier to acquire for a team than on one\u2019s own. That said, as an employer, you might have to fund the acquisition of tools in any case.<\/li>\n\n\n\n<li>Hiring one person costs less. However, you might have to hire more people afterwards. A team would usually be more expensive.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are There Red Flags?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are some red flags to consider when choosing your SEO expert. Here are a few of them.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If an SEO specialist claims that they can guarantee you rankings in search engines, they are probably lying. It is impossible to guarantee that, especially since the algorithm always changes.<\/li>\n\n\n\n<li>An SEO expert should report their processes and results as well. Make sure that your SEO specialist plans to report to you or another person in charge. If they do not, it is a red flag.<\/li>\n\n\n\n<li>Very cheap costs are usually a red flag. Experts require substantial investment.\u00a0<\/li>\n\n\n\n<li>Make sure that your SEO experts are not using black-hat strategies, which will probably damage your reputation and ranking in search engines. An example would be comment spam, which happens when links are built by spamming them in unrelated spaces, for instance, forums.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Questions for Hiring SEO Experts<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask the SEO expert about their keyword strategy. This question helps you understand if the expert actually knows how to research and optimize keywords. A good answer will also show you how the expert\u2019s strategy aligns with your business.<\/li>\n\n\n\n<li>Ask them about their linkbuilding strategy. It is another SEO fundamental. So make sure to find out if the specialist is familiar with developing high-quality links. They promising too many links too quickly is a red flag. Indeed, it usually means that they would use low-quality links.<\/li>\n\n\n\n<li>Asking for examples and cases is a very smart idea. Pay attention to which aspects of a particular case the expert considers particularly important. What was their goal in improving SEO in a given situation and why?\u00a0<\/li>\n\n\n\n<li>Ask them about their approach to reporting. What metrics do they consider important enough to report? And how often do they plan to report? Both are very important questions to ensure smooth collaboration.<\/li>\n\n\n\n<li>Consider asking them what happens if things do not go according to plan. Ask how they will notice that and what their response would be. A good candidate would know how to monitor your SEO and adapt quickly to changing search engine algorithms.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert3_s_o.webp\" alt=\"hire an SEO expert\" class=\"wp-image-2988\" srcset=\"https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert3_s_o.webp 1000w, https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert3_s_o-300x120.webp 300w, https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert3_s_o-768x307.webp 768w, https:\/\/insolvo.com\/blog\/wp-content\/uploads\/2026\/06\/hire-an-SEO-expert3_s_o-447x179.webp 447w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is complex, and you might want to hire an SEO expert to deal with it. To do so, you need to determine the goals you pursue through SEO. When interviewing the potential hire, ask them for examples of their work and look out for possible red flags. You can also hire an SEO team for more knowledge and experience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to hire an SEO expert? Learn how to evaluate experience, spot red flags, compare costs, and choose the right SEO specialist.<\/p>\n","protected":false},"author":14,"featured_media":2991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[125],"tags":[1369,1366,1373,1179,1371,1301,1357,1356,1204,475,360,1365,1372,1370,1367,1300,1368],"class_list":["post-2984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-management","tag-content-seo","tag-hire-an-seo-expert","tag-hire-an-seo-specialist","tag-keyword-research","tag-link-building","tag-local-seo","tag-off-page-seo","tag-on-page-seo","tag-remote-tasks","tag-search-engine-optimization","tag-seo","tag-seo-expert","tag-seo-hiring-tips","tag-seo-services","tag-seo-specialist","tag-seo-strategy","tag-technical-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/posts\/2984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/comments?post=2984"}],"version-history":[{"count":4,"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/posts\/2984\/revisions"}],"predecessor-version":[{"id":2992,"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/posts\/2984\/revisions\/2992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/media\/2991"}],"wp:attachment":[{"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/media?parent=2984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/categories?post=2984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insolvo.com\/blog\/wp-json\/wp\/v2\/tags?post=2984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}