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Creating a detailed brief for posting animated GIFs on Instagram requires careful planning and attention to detail. To effectively communicate your vision to GIF experts, follow these steps:
1. Define your goals: Before creating a brief, identify the purpose of the animated GIF. Are you looking to promote a new product, drive traffic to your website, or increase engagement with your audience?
2. Determine your target audience: Consider who you want to reach with your animated GIF. Understanding your audience's preferences and interests will help you create a GIF that resonates with them.
3. Research trends: Stay up-to-date on the latest trends in animated GIFs and Instagram. This will help you create a GIF that is current and relevant to your audience.
4. Provide creative direction: Clearly communicate your vision for the animated GIF, including any specific branding guidelines, messaging, or visual elements you want to include.
5. Set clear objectives: Outline the key performance indicators