Landing page is a "lightweight" site, created to attract target audience to goods, services or promotional offers. Typically, they'll get to the landing page due to transition from contextual advertising or information from search engines. Such single-page sites contain information necessary to a visitor in a way which makes him focused on it as much as possible. Moreover, the correct landing is aimed at stimulating the desire to perform a useful action: register on the site, place an order, call the company's office, subscribe to the newsletter.