4 basic tips on how to build a distinctive personal brand

As you know the job market has grown increasingly competitive over the last few years, which is why promoting your personal brand has gained so much popularity.

But do you understand correctly the meaning of personal brand?

In fact, building your personal brand means creating a reflection of your traits, beliefs and professional goals that is ready to be presented to a broad audience.

Consider Johnny Depp, Donald Trump and a number of other celebrities. They all have developed a public persona that allows people to have some notion of the kind of person they are.

Beyond fame, self-branding is an important aspect to take into account in a professional setting. Any professional with a presence on the internet and networking websites must shape and maintain their brand.

Why is it crucial to create a personal brand?

Your personal brand is both the image you choose to project in face-to-face encounters and the representation of you that others see when they search for you online. 

Whether we are conscious of it or not, everything we do online on Linkedin, Facebook, Twitter and other social media platform creates a searchable online personal profile. And today businesses and recruiters use the internet to look up candidates’ employment histories and get a sense of their personalities and interests. It’s interesting that employers are less willing to interview a potential employee that they can’t locate online.

So, rather than it occurring entirely by default, actively building your personal brand offers you control over how you promote yourself and allows you to paint an authentic picture of who you are.

Although social networking sites are mostly used for social interaction, it’s a good idea to think of them as venues where you may quickly begin developing your personal brand.  

Personal brand strategy 

Build your brand in such a way that it can be clearly expressed in both a real-life and an internet setting.

Don’t forget that your personal brand must be authentic and a true reflection of who you are. 

Too many people overvalue what they are not and undervalue what they are.

― Malcolm Forbes

Develop your personal brand by taking the following actions:

1. Discover your passion

Obviously, your personal brand must be in line with your preferences. What do you want to do, and what best describes your passion? You should promote yourself as an experienced business manager if you're going to make a career in business management.

2. Expand your social media presence 

Your profiles on social networking platforms must represent your values. It's crucial to make the most of your LinkedIn profile to reflect your interests, abilities, and goals. If you use Facebook and Twitter often, make sure your profile and the content you post there stick to the main tone and message of your personal brand.

3. Create a personal plan

What will you use the personal brand for? Create a development path for it. Your brand should include objectives and ambitions, just like any commercial brand. Make decisions and career plans that are consistent with your brand.

4. Share a true story

Storytelling is one of the best methods to develop a strong personal brand. If you think that explaining who you are and what you do for a living is enough, we will have to disappoint you. It isn’t. 

Instead, reflect on what makes your narrative special. Did you follow an extraordinary path to arrive where you are now? Has your professional story taken any interesting detours? How have your personal experiences influenced your career decisions? Your personal brand will be more compelling the more colour you can inject into your narrative.

While formulating your brand, you will also get a better understanding of your goals and the impression you need to give in order to reach them. 

Do you need any help? You can post a Task on Insolvo and it will be done quickly and professionally by one of our Freelancers.

Everything is done? 

Congratulations! Now it’s time to promote your new persona to your target audience!