Copywriting: How to Use Words to Grow Your Business

The term "copywriting" today refers to persuasive messages that a company sends to its existing and prospective clients to build its reputation and market worth.

Keeping this definition in mind, you cannot underestimate the importance of a good copy. Newsletters, emails, social media posts, websites, sales pages — you name it — that’s what helps your business grow.

Copywriting Benefits

Persuasive copy allows you to do the following.

• Create deeper connections with your audience and increase brand loyalty.
• Affect how your brand is portrayed for both your consumers and staff.
• Motivate customers to act and boost your sales.
• Increase brand presence across different channels.
• Make your company stand out against the competitors in the market.

Indeed, there are several goals that may be achieved through copywriting. Let's look at different kinds of copywriting you should focus on when developing your marketing strategy.

Brand Copy

The primary goal of brand copywriting, or brand messaging, is to shape your business's distinctive story and identity. Indeed, brand writing makes your company's basic values and objectives more recognizable. Both internal and external copywriting are used to build brands. Internal brand copywriting expresses core brand principles such as your mission, vision, and values. Your slogan and the content of your website are examples of external branding copy.

Marketing Copy

Social media platforms, websites, and emails — all of these require marketing copywriting. This type of copy exists to attract and retain customers. It should be unique and appropriate as you are communicating with different types of users. For example, the overall idea of crafting social media copy is to build a recognizable voice. It is less formal and frequently involves the use of various elements of social media writing, for instance, emojis. A well-thought-out marketing copywriting strategy allows your business to interact with your target audiences across a variety of touchpoints.

Advertising Copy

Nobody reads ads. People read what interests them. Sometimes it’s an ad.

Howard Gossage

Advertising copy simply promotes your brand, company, and products or services. It requires a great knowledge of the audiences you are most likely to reach through your ads. Businesses today have a wide range of advertising options, including social media ads, internet ads, TV commercials, print ads, and radio ads, to mention a few. Some need brevity to capture customers' attention, while others allow you to describe the brand's products in a more narrative manner.

Sales Copy

The goal of marketing and advertising copywriting is to attract customers, whereas sales copywriting motivates them to buy your products. It does so by articulating the key benefits of your brand and how it differs from competitors. Generally, it is simpler, outlining precisely why the brand would be valuable to the target audience.

Technical Copy

The goal of technical copywriting is to describe the peculiarities of highly technological products. Examples include cloud computing, artificial intelligence, and medical gadgets. Technical copy involves content such as white papers and sales sheets that describe their benefits and functions in a comprehensible manner.

Since technical copy is written with a variety of users in mind, the copywriter must have a thorough grasp of the technology mentioned. It might be aimed at a general audience or at professional users who are knowledgeable in the industry's terminology.

How to Get Good Copywriting?

If you want to get amazing results with copywriting for your business, a skilled writer might make the difference. Although a lot of business owners feel frustrated facing the need to hire a copywriter. Looking through freelancers’ ads, it is pretty hard to figure out whether they will be the right fit for you. Remember that your copywriter must use words and imagery that reflect who you are, your beliefs, and the quality of your product.

A good copywriter should have the following characteristics.

• Has a thorough understanding of your industry. (Ask for samples of their work!)
• Can effortlessly match your tone of voice.
• Pays attention and asks critical questions.
• Can meet your marketing and commercial needs.

Copywriting: In Conclusion

Copywriting is rather diverse. However, in all its iterations, it is meant to help businesses grow. Remember that a good copywriter can make all the difference in the world! Hire a copywriter today!