Is it easy to find and hire a good web designer? Let’s figure it out

Nobody will deny the fact that a website is a basic requirement for a prosperous business, and we don't believe hiring a web designer is extremely challenging in this case. The truth is, though, that a lot of propositions put business owners into a slumber. You are at risk of selecting an unsuccessful strategy if you don't have even a basic knowledge of web design. Nevertheless, how can one separate the wheat from the chaff?

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

-Antoine de Saint-Exupéry

Create  a general idea of ​​your web design

• Form a broad concept in your mind: how many pages does your website have, what information will it provide for potential customers, what will capture their attention, and what will stand it apart from the variety of competing offers? What should the mood and contents of your website be? The designer will mostly question you about these aspects. This information, however, is probably enough for productive collaboration. 

• What details must you have? Information on the effectiveness of your plan and the market. Yes, without analytics, there is no progress. To gather information, you'll need to put in a lot of effort or pay a marketing expert.

• How much money are you willing to spend, and how long to wait for the result? Remember to include the cost of purchasing licenses for some services.

• Describe the website's structure, and your choices for the logo, colour palettes, and fonts. Gathering references would be helpful for a deeper understanding.

Based on this, you should create a technical project where you specify all the project's features. Important: Before you hire a designer, decide if you prefer to work with a local designer, an online designer, or a freelance one. Choose trustworthy marketplaces, like our Insovlo service, if you use it to find freelancers.

Do you need a designer? Wait a minute... which one?

Let's analyze what types of experts are required to develop a website.

• Web designer. They are responsible for the website's "cover," or the section that customers will see before making a purchase. They usually operate with graphics that haven't yet come to life using tools like Photoshop or Canva.

• Web developers.  These are the persons who will modify and code web designers' layouts and add page layouts to the website.

•  UX designer/application designer. Sometimes a web designer takes over these functions partially or completely, but for quality work, these experts are still separated. You should include client service capabilities in the mobile version in addition to the design, such as chat, the ability to create profiles, the ability to make purchases, etc.

Time to choose... What do we focus on choosing a designer?

You don't need the best; just something specifically suitable for your requirements. Pay close attention to the candidate's portfolio; evaluate the quality and scope of the work, as well as how well it fits your stylistic expectations. His sense of style needs to be in line with the goals of your company and what your target market wants. Analyze his proficiency together with his communication, response time, and speed of action. What questions does your candidate ask? Is he polite enough? Remember, all does matter. A fruitful creative process is impossible without pleasant communication.

Clearly understand the financial side of the issue before hiring a designer

Some designers are prepared to negotiate, while others have a fixed fee. The workload is vital, but urgency plays an important role. To avoid overpaying and undervaluing the job, you must be clear about the cost of a designer's services calculated. Dedicate key areas of work so you may realize the basic scope of work and what will be considered an extra one. How will the result be presented? Where will the communication take place? Use the internal chat if you use a trustworthy freelance recruiting platform like our Insolvo. It will secure your communications and support you in resolving disputed cases.

By following these simple but important tips, you will find what you need! And here the real work will begin, the creative process, which should give you not only pleasure but also profit. Remember that you will also need some effort. And don't forget to leave feedback on your designer when you're done, because it helps find the right employee.

Read more about Best places to find and hire a group of the professional software developers who can get to work right away