How To Outsource Your Blog Writing: Pros And Cons

Blog writing is a tool that can bring you, as a business owner or entrepreneur, a lot of benefits. In particular, well-written blogs can increase organic traffic to your website, promote your services, goods, or other products, and bring you new audiences. There are a few ways of creating good blog content. One of them is outsourcing your blog writing. Today, we want to look into the benefits and drawbacks of this option.

Blog Writing in a Nutshell

Put simply, blogs (short for weblog) are websites that are filled with text entries (blog posts), which are typically conversational and exist to share personal experiences and expertise. They also usually use reverse chronological order to display the entries, which means that fresher posts are placed at the top. Blogs can use media (and they usually do), but the backbone of a blog is text. Blog writing, therefore, is simply creating blog entries.

Most modern businesses have a blog and use it for marketing purposes while also sharing their expertise and giving advice on topics that are relevant to them. A blog is an important marketing tool that boosts visibility and ensures the online presence of a business. As a result, it is logical to look into starting a blog yourself (or through outsourcing).

Blog Writing: Outsourced

Blog writing can be done by someone outside of your company who you collaborate with specifically for the blog. It can be a company or an individual hired, for example, from Insolvo. They will provide you with the blog post or posts based on your requests, which means that everything — from research to writing itself — would be carried out by this person or business for a fee. Sometimes, blog outsourcing means also outsourcing SEO. However, you can perform SEO yourself while outsourcing the writing, which is not uncommon. 

Why Outsource?

You can decide to outsource blog writing for any number of reasons, but here are the most common ones.

• You do not have any staff members who could write blogs for you. Blog writing is an art! You need someone skilled and talented for this task, which is why many businesses hire a writer. However, if you do not have a writer, you can outsource the task.
• You have studied the pros and cons of outsourcing and decided that for your business, outsourcing is smarter. You could have hired a writer — and maybe you did have a writer at some point. However, you have determined that it would be more advantageous to outsource. Now, you save resources like time in exchange for a fee. 

What Are the Benefits and Drawbacks?

Outsourcing has benefits and advantages, as well as disadvantages and drawbacks. Let us start with the advantages of outsourcing your blog writing.

• Time. Outsourcing always means that someone else is busy with your task. That means you are saving time.
• New perspective. A writer you hire is not a part of your company. Their perspective can be completely different! They can provide a new outlook and generate novel ideas for your blog you had not thought of. 

However, there are certain disadvantages to consider as well.

• Money. A professional writer knows their worth. They will likely request a good price for their services. That is why many businesses try to avoid hiring them and make unqualified staff members produce texts instead. However, that is not the best approach to forming your online presence. Paying a writer brings exposure and organic traffic.
• Less control. While you still have a lot of control over a writer you outsourced your work to, they are not your employee. They might have a different schedule and availability than you expect. You will have to accommodate and occasionally hire another writer because of that.
• Quality. The quality of any hired writers varies, and you need to vet them carefully. Select writers with impressive portfolios, and be ready to end a contract if the writer does not deliver. Note that searching for a writer takes up time and other resources. However, the same can be said about hiring an in-office writer.
• Authenticity. An outsider might not be able to produce writing that feels authentic to your company. However, an experienced and skilled writer is likely to be able to adopt your company’s tone of voice.

Different Options

When it comes to outsourcing, there are a few options for you.

• Independent writers. Freelancers are a viable option for outsourcing! They are usually cheaper than agencies. However, they are more difficult to find since they rarely advertise their services. Still, you can use sites like LinkedIn to find such an option.
• Gig websites and content marketplaces. Both of these options help freelancers and their potential clients to find each other. It is easier to browse a list of writers than search for individual freelancers. However, those services are not free and usually involve a percentage of what you are paying going to the website/marketplace.
• Content agencies. This is the most expensive option, but it offers a lot of security and guarantees. Content agencies connect you with the writers they employ and make sure that your outsourcing journey is as smooth as possible. But they do it for a fee.

Conclusion

In the end, the decision to outsource blog writing is up to you. Do you want to save time while paying for high-quality writing? Then, outsourcing might be for you. Use LinkedIn, platforms like Insolvo, and even content agencies to find your perfect writer!