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Creating a detailed brief for Mailchimp ecommerce integration experts is crucial to ensure a smooth and successful collaboration. To start, you should clearly outline your goals and objectives for the integration, including what you hope to achieve with the implementation. It is also important to provide detailed information about your current ecommerce platform, website, and any existing marketing strategies you have in place.
Next, you should specify any specific features or functionalities you are looking to incorporate through the integration, such as automated email campaigns, personalized product recommendations, or abandoned cart recovery. Additionally, be sure to communicate any branding guidelines or design requirements that need to be followed to maintain consistency with your brand identity.
Furthermore, provide information on your target audience and customer demographics to help the experts tailor their strategies accordingly. It is also helpful to share any key performance indicators