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Creating a detailed brief for Zoho social analytics experts is crucial for ensuring that they have a clear understanding of your business goals, target audience, and key performance indicators. To begin with, start by outlining your business objectives and what you hope to achieve through social media analytics. This could include increasing brand awareness, driving website traffic, generating leads, or improving customer engagement.
Next, provide information about your target audience, such as demographics, interests, and behaviors. This will help the Zoho social analytics experts tailor their strategies to reach and engage with your ideal customers. Additionally, share any past performance data or insights you have gathered to give them a better understanding of your current social media presence and performance.
It is also important to define the key performance indicators