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To create a detailed brief for experts on TikTok and Instagram, be sure to outline your specific goals and objectives for each platform. Clearly define your target audience, desired outcomes, and any key performance indicators you wish to track. Provide background information on your brand, products or services, and market positioning. Include any relevant branding guidelines, such as color schemes or tone of voice. Additionally, specify the scope of work and deliverables expected from the experts, including content creation, posting schedules, and community management tasks. By providing a comprehensive brief, you can ensure that the experts understand your needs and can deliver results that align with your marketing objectives.