Tell about yourself correctly: working with brand history

Why is it OK to share the story of your brand? How do you go about doing this such that client relationships develop properly? We’ll discuss that in our article

15 Mar. 2023
How do you develop a Tone of Voice for a brand? Part 2

If you don’t know your clients, it’s hard to communicate with them. It is important to research your audience before developing Tone of Voice for your brand.

8 Mar. 2023
How do you develop a Tone of Voice for a brand? Part 1

Tone of Voice refers to the tone and style with which a brand communicates to its target audience. Let’s look at what you’ll need to create your Tone of Voice.

8 Mar. 2023
Site analysis: usability. Part 2

In this part of the article, we will continue the conversation about usability, focusing in particular on color and text solutions.

28 Feb. 2023
Site analysis: usability. Part 1

Most clients come for information, but if they can’t find it, they’ll go elsewhere. Let’s look at what usability problems exist and how to solve them.

28 Feb. 2023
Project design: illustrations

Illustrations aid in conveying the concept and simplifying the process of user interaction with the site. Also, it pulls attention to the content.

28 Feb. 2023
Storytelling: what is it, and how do you use it correctly?

To entice clients to learn more about a product, stories are often used in advertising. So how do you effectively employ storytelling in your communication?

14 Feb. 2023
Audit of email letters

Despite the variety of marketing tools, email letters are the most popular tactic for client interactions. Let’s see what metrics make auditing mailings doable.

14 Feb. 2023
Measuring the immeasurable: indicators for tools that are hard to count

Marketing, advertising, analytics, PR, and others are linked to numerical indicators. Let’s figure out how to determine the effectiveness of these tools.

14 Feb. 2023
End-to-end analytics: a tool for evaluating the effectiveness of internet marketing

The lack of end-to-end analytics is due to insufficient knowledge about it. Here we will explain the benefits of end-to-end analytics and how to configure it.

8 Feb. 2023

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