Web Design Trends That Define 2025: Learn The Best Tips

You do not want your web design to appear outdated. Of course there are exceptions, and sometimes a vintage look is what you need. But in general, it is a good idea to consider trends when creating or updating a website. Nowadays, most businesses have one, and web designers are quite in demand. Let’s discuss the 2025 trends in web design to see what customers expect from a website these days. 

Things to Always Remember

There are some aspects of web design that you must remember no matter what. You have a lot of creative freedom in this field, but you have to always remember the following. 

• Easy navigation. Your website must be usable; otherwise, your visitors will not stay for long. Navigation should be intuitive and simple. It does not mean that you cannot have fancy transitions and animations. However, do not make the webpage too busy. Show restraint, always think about the user, and make sure that your navigation is easy.
• Good readability. You want to stand out, so bright colors and unusual fonts seem like a good idea. Still, consider readability. Most of the users will be turned away from the webpage if it is unreadable. Important information will not be delivered if the user cannot read it. Always make sure that your cool features do not make the page difficult to understand.
• Quick loading times. Most users will not be waiting for a page to load. They will simply go to a competitor with a more usable website. If there is one thing that your webpage must do well, it is loading. Remember that when adding extra features. Do you really need them?

Have no fear of perfection — you'll never reach it.

Salvador Dali, artist

Colors in Web Design

Colors are, naturally, an important tool for a web designer. They speak volumes, and they are truly important for leaving a good impression. Here are a few color trends of 2025.

• Soothing colors. While that varies and can be changed for the right brand, soothing, calm colors are popular right now. That should not limit you too much as with the right hue, even red can fit this description. Be creative and do not be afraid to try something that is not recommended yet. Who knows, you might be the next trend-setter.
• Contrast and blocks. Contrasting colors can attract the user’s attention to the most important parts. Blocks of information help to structure the message and make the webpage easier to read as well. Use these two features to help a user’s journey through the page.
• Negative space. Negative space is as much of a tool as a font or a color block. It helps to de-clutter the page, and it can also be used to draw attention to the important parts. Minimalism is very popular right now, and negative space is a key instrument in creating a modern webpage.

Typography as a Crucial Element

Typography is absolutely necessary to consider when creating a web design. However, it is difficult to claim that the trends here are more important than the brand’s identity. It is generally considered useful to keep the fonts clean and crisp; after all, readability is crucial. It is also recommended to use bold fonts that are more likely to engage and leave an impact. However, outside these rules, you are welcome to experiment. That said, typography should always be chosen meaningfully to enhance web design. 

Illustrations: Custom Only

Stock images are rather dull. They serve a purpose, but when you want your website to shine, you do not use them. You use custom images.

With ChatGPT and Midjourney, art is as accessible as ever. That said, both tools have a lot of limitations. It is well-known that their environmental impact is not very good, and they push artists out of their jobs. In addition, neither can really create like a human. They try to do what people do, but they are far from perfect.

Solution? Human artists. You do not really want your visitors to think that your pictures are generated by AI. Use it when you have to! Yet when you can, choose custom-made illustrations by human artists, including yourself. It is more ethical, and you are guaranteed a quality work that will make your design stand out. 

Technology: Supercharge Your Web Design

2025 is a good time to start using more technology in web design! 

• Animations and microanimations. Moving elements tend to engage visitors better. Animations are a wonderful way to do that. Microanimations can also be a good choice, especially if you do not want to overload the page with movement. Videos can be used as well. All of that is likely to keep visitors on the webpage for longer, which is a great outcome.
• Voice activation. These days, people often have voice-activated AI. You can use that technology on your webpage as well! It is a very modern approach to web design, and we expect to see more of it in the future. 
• Chatbots. Of course the web design of 2025 calls for a chatbot. When have you last seen a webpage without one? It is not necessarily a must, but chatbots are becoming very wide-spread. As long as your customer can afford one, you should use it. And remember that chatbots can pay off really quickly due to all their useful features. They are really worth a try. 

Other Web Design Trends

There are a lot of trends to consider, and some of them are rather niche. Let’s take a look at a few examples.

• Dark mode. For one, it is good for the visitor: the dark mode reduces some of the eye strain. In a world filled with screens, that is important. However, dark mode can also look very stylish, appear modern and enable contrasts. 
• Niche trends: minimalism, brutalism and so on. Trends come and go. Right now, it is common to use minimalistic approaches to web design. And that is a good method that can look very stylish on a website. However, alternative trends can also be named. Brutalism, for example, rejects the idea that websites should be polished in their design. It is inspired by punk rock, and it looks the part. Select the trends you think are best for your client — and take their ideas into account, of course. 
• Data. Data is convincing. Tell the website visitors that your client has a 95% customer satisfaction rate. It sounds way better than promising “most” clients that they will be satisfied. Get some critical data from the owner of the website and then present it in an organized and beautiful manner. 

In Conclusion

We presented you with a few web design trends, which seem to be popular in 2025. As you can see, they are quite varied. Web design is not a monolith, and it is a very creative field. At the same time, you need to remember functionality and combine it with aesthetics. Color, typography and technology are all your tools! And if you ever need help, consider placing a task with Insolvo. Our freelancers will gladly help you!