Discuss the most influential leaders and how they have shaped the industry in a well-researched essay
Contrast the perspectives and drivers of professionals working in the media & entertainment industries to the perspectives of consumers and/or fans.
The purpose of this assignment is to learn from a leaders successes, failures, and leadership styles within the entertainment business. From the earliest examples of music and sports to the more modern sectors including theme parks and the Internet, the industry is diverse and expanding. Even with this diversity and growth, many industry leaders share similar personal and professional traits including drive, motivation, perseverance, and customer and market knowledge. This assignment will explore what makes some industry leaders successful.
Choose a leader within a sector that youd like to work in. Do not pick an athlete, coach, actor, etc. who doesnt work on the business side of the industry.
Research and answer the following questions thoroughly in a paragraph-style paper. Use full sentences, do not bullet point or number your answers.
Each answer should be at least 5 sentences per question.
1. What leader have you chosen to speak about and what companies has your leader worked for?
2. What are some of your leader's greatest business achievements?
3. What are some of your leader's biggest business failures?
4. What have you learned from your leader's achievements and failures?
5. Read this article "The 7 Traits of a Great Leader" and include at least 3 specific qualities you think your leader exhibits. "All" is not a sufficient answer.
6. How might your leaders perspective of the media and entertainment industry be different from the average fan or consumer? Meaning, what makes your leader so great? What did/does your leader see that no one else sees that puts them on top?
Research is a big component of this assignment. You should be spending quite a bit of time searching for your answers.
Here is a list of leaders to help guide you in the right direction if you arent sure who to choose from:
Entertainment
Jack Dorsey - Twitter
Tim Cook - Apple
Jeff Bezos - Amazon
Fred Smith - FedEx
Howard Schultz - Starbucks
Susan Wojcicki - YouTube
Reed Hastings - Netflix
Jorge Vig Knudstorp - LEGO
Sheryl Sandberg - Facebook
Karl-Johan Persson - H&M
Jan Koum - WhatsApp
Larry Page - Google
Elon Musk - Tesla Motors and SpaceX
Marissa Mayer - Former Yahoo! CEO
Evan Spiegel - Snapchat
Warren Buffett - Berkshire Hathaway
Jonah Peretti - BuzzFeed
Ben Silbermann - Pinterest
Kevin Systrom - Instagram
Jeff Weiner - LinkedIn
Debra L. Lee - BET CEO
Steven Spielberg - Movie Director/Producer
Rupert Murdoch - CEO of News Corp
Sergey Brin - Alphabet & Google
Indra Nooyi - CEO PepsiCo
Ginni Rometty - CEO of IBM
Jack Welch - Former CEO of GE
Howard Stern - Radio Personality/1st Shock Jock
Sports
Adolf Dassler - Adidas creator
Rudolf Dassler - Puma creator
Herbert Hainer - CEO of Adidas
Ed Goren - Sportscasting Producer for CBS/FOX
Robin Roberts - TV Personality
Bill Simmons - Sports Personality
Shaq - (Focus on his business ventures)
Magic Johnson - (Focus on his business ventures)
Mark Parker - Nike
Phil Knight - Nike
Tinker Hatfield - Jordans
Mark Cuban - Entrepreneur and Mavericks Owner
Steve Burke - NBC Universal
George Bodenheimer - ESPN
Kevin Plank - Under Armour
Steve Ballmer - Clippers Owner/Former CEO of Microsoft
Scott Boras - Baseball Sports Agent
Drew Rosenhaus - Football Sports Agent
Jorge Mendes - Soccer Sports Agent
Dan Fegan - Basketball Sports Agent
Kristen Kuliga - Top Female Sports Agent
Molly Fletcher - Top Female Sports Agent
Jill McBride Baxter - Sports Attorney/Sports Agent
Vince McMahon - WWE
Music
Roger Lynch - Pandora
Jimmy Iovine - Interscope Records
Lucian Grainge - Universal Music Group
Daniel Ek - Spotify
Michael Rapino - Live Nation
Rob Stringer - CEO of Columbia Records
Rich Riley - CEO Shazam
Erik Huggers - CEO Vevo
Zach Quillen - Macklemore LLC
Alexander Ljung - CEO SoundCloud
Thomas Wesley Pentz (Diplo) - Mad Decent record label
Kevin Liles - Artist Manager
Scooter Braun - Artist Manager
Jeff Robinson - MBK Entertainment
Peter Grant - Artist Manager
Kevin Lyman - Warped Tour
Bozoma Saint John - Executive VP Brand Partnerships & Commerical Licensing (Atlantic)
Michele Anthony - Executive VP for Universal Music Group
Sara Clemens - COO of Pandora
Sylvia Rhone - President of Epic Records
Jody Gerson - CEO of Universal Music Publishing Group
Wendy Goldstein - Executive VP for Republic Records
Allison Kaye - President of Music for SB Projects
Julie Swidler - Executive VP Business Affairs/General Counsel for Sony
Sara Trahern - CEO for CMA (Country Music Association)
Leesa Brunson - Senior VP A&R Operations for Def Jam Records
Digital Marketing Gurus
Brian Solis
David Meerman Scott
Gary Vaynerchuk
Seth Godin
Marie Forleo
Pat Flynn
Chris Brogan
Mark Schaefer
Guy Kawasaki
Jay Baer
Ann Handley
Neil Patel
Ryan Deiss
Gaming
Todd Howard - Bethesda Gaming Studio
Michael Morhaime - Blizzard Entertainment
Hiroshi Yamauchi - Nintendo
Shigeru Miyamoto - Nintendo
Trip Hawkins - Electronic Arts
Peter Moore - Electronic Arts
Nolan Bushnell - Atari
To access the Full Sail Library for your research, go to h**p://oclc.fu***il.edu
You will see a list of available databases offered by the library.
EBSCOhost and Nexis Uni are great places to start
Feel free to reach out to the library team if you have questions: li****ry@f***ail.com
Additional articles for your reference:
The Seven Characteristics of Great Leaders
The Most Important Leadership Competencies, According to Leaders Around the World

Thanks 🙏🏾 you’re the best
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